When Jim Weisenstein became president of the Rotary Club of Santa Cruz in 2015, he knew that he wanted to inspire the club to work on revitalization the San Lorenzo River. Here’s why:

“I love outdoor recreation of all types and one of my favorite local outings is going for a walk or a bike ride on the Santa Cruz Riverwalk. I find myself being inspired by the potential to return the river to a jewel of our community. I am excited by the possibilities for the Riverwalk to be a driver of economic activity, a destination for tourism and recreation, and a beautiful public space that our community can feel proud of. I am happy to share my time, energy and financial support with the Coastal Watershed Council to support the San Lorenzo River Alliance.”

We’re so grateful for the support of Jim as a Leadership Circle member, as a Rotarian and as a community leader. Just like Jim, a number of members of the Rotary Club of Santa Cruz have also lent their financial support, ideas and leadership advice to CWC. We thank Jim and all of his fellow Rotarians for investing in CWC’s success. Thank you!

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