The Coastal Watershed Council is a small organization, but that isn’t keeping us from leading the pack in Santa Cruz Gives. CWC’s work to realize Santa Cruz’s vision for the San Lorenzo River is clearly resonating with generous donors in the community. What vision? The vision of a healthy, welcoming and fun San Lorenzo River that connects our diverse community to nature, a river that’s recognized as an attractive and desirable location for outdoor recreation and reflection.

Because so many donors are inspired to financially give and support that vision for the river, CWC is on top of the leaderboard as Santa Cruz Gives enters its final few weeks, ending December 31. Santa Cruz Gives is a holiday fundraising program, in its sixth year, presented by Good Times in partnership with The Volunteer Center of Santa Cruz County, along with support from the Community Foundation of Santa Cruz County, the Joe Collins Fund, the Applewood Fund, Santa Cruz County Bank, Wynn Capital Management, Oswald Restaurant, The Pajaronian, Press Banner and Swenson Builders.

CWC is excited to be at the top of the leaderboard – because we’ll earn matching funds from those sponsors and because it shows buy-in and excitement for our river-focused work. Thank you! While it is a healthy competition to finish on top, other environmental nonprofits are also benefiting from the campaign and in total 40 nonprofits are participating in Gives this year.

Donate to CWC Through Santa Cruz Gives

It’s never too late to support CWC’s work for the river and community. Please consider an online gift either through Santa Cruz Gives, via CWC’s secure website or by mailing your gift to Coastal Watershed Council, 107 Dakota Ave., Suite 4, Santa Cruz, CA 95060. We also welcome legacy gifts and gifts of securities and can help you make those happen. Your gift helps educate the community about the importance of the San Lorenzo River, which remains the primary drinking water source for nearly 100,000 people and is designated as critical habitat for threatened and endangered species of fish. Most locals agree that our community deserves a healthy river ecosystem surrounded by safe and inviting parks.

One of the most important steps any of us can take to realize the vision for the river is introduce kids to the beauty and wonder of nature. Your financial gift will give teachers, students and hardworking parents nature- and science-related activities that they can do both online and offline — outside, playing and learning in nature.

CWC’s Watershed Ranger program helps teachers do their job by including lessons that match with the Next Generation Science Standards and Common Core Standards that teachers follow. During our best year, CWC worked with 58 teachers in 27 schools, swearing in over 2,700 Watershed Rangers. With your support, we can reach even more students through distance learning during the pandemic.

Thanks for supporting these Watershed Rangers, and Santa Cruz’s vision for the river, through a gift today!



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