The San Lorenzo River Alliance was founded by the Coastal Watershed Council in December 2013 and united partners from government agencies, local businesses, nonprofits and community stakeholders in a single coalition to work towards a healthy San Lorenzo River Watershed connected to a vibrant community. Using three main Alliance strategies including scientific habitat restoration, community engagement and positive media attention, we seek to change how people view and interact with the river and to restore the river into the vital resource it is and can be for the community and local wildlife.
The following organizations are playing an active role in co-leading this powerful Alliance:
|The Arts Council participates in the River Oversight Committee and was the lead host of the first-ever Ebb & Flow River Arts Project along the San Lorenzo River in 2015. Through Ebb & Flow, the Arts Council built relationships and energized the use of the river by creating a temporary River Art Walk and permanent public sculpture along the San Lorenzo River.Learn more about the Arts Council Santa Cruz County at artscouncilsc.org.|
|By the direction of City Council, City Manager’s Office staff participate in the River Oversight Committee, as well as the Water Quality Working Group as part of the City’s efforts to implement permits from the Regional Board. Various city departments under the direction of the City Manager’s office are directly responsible for river and watershed management related to drinking water supply, water quality, habitat, infrastructure, parks, recreation, flood control, economic development, public art and public safety.Learn more about the City of Santa Cruz at cityofsantacruz.com.|
|The Coastal Watershed Council founded the San Lorenzo River Alliance in December 2013. CWC leads the River Oversight Committee as well as the Water Quality, Recreational Access and Community Engagement Working Groups. CWC coordinates Alliance activities and protects and preserves a healthy San Lorenzo River watershed connected to a vibrant community.Learn more about the Coastal Watershed Council at coastal-watershed.org.|
|By the direction of the County Board of Supervisors, County of Santa Cruz staff participate in the River Oversight Committee, as well as the Water Quality Working Group. County staff co-lead the Fish & Wildlife Habitat Working Group. Various County departments are responsible for river and watershed management related to water quality, habitat, infrastructure, parks, recreation, flood control, economic development and public safety.Learn more about the County of Santa Cruz at co.santa-cruz.ca.us.|
|The Executive Director of the RCD sits on the River Oversight Committee. The RCD facilitates stewardship projects in the San Lorenzo River watershed to address water quality, biodiversity, ecosystem health, and water quantity on private and public lands through technical assistance, outreach, education and project implementation.Learn more about the Resource Conservation District at rcdsantacruz.org.|
|The Executive Director of the Chamber of Commerce sits on the River Oversight Committee. The Chamber works within the Santa Cruz community bringing together businesses, workers, residents, organizations, citizens, and local governments to promote economic vitality and prosperity in Santa Cruz County and along the Santa Cruz Riverwalk.Learn more about the Santa Cruz Area Chamber of Commerce at santacruzchamber.org.|
|The Santa Cruz Museum of Natural History participates in the River Oversight Committee and the Community Engagement Working Group. The museum offers classes, lectures, field trips, docent programs, exhibitions and events on a variety of natural history topics about the San Lorenzo River watershed.Learn more about the Santa Cruz Museum of Natural History Museum at santacruzmuseum.org.|
|The Valley Women’s Club co-leads the Fish & Wildlife Working Group and participates in the River Oversight Committee and the Community Engagement Working Group. The Women’s Club’s environmental committee works to protect the watershed and to educate the public on forestry issues, erosion control, hazardous waste, recycling and non-point source pollution.Learn more about the Valley Women’s Club at valleywomensclub.org.|
These partners are joined by other organizations and individuals to focus on flood protection, water quality, community engagement, recreational access, public safety, habitat, water supply and economic development. The Alliance will achieve the goal of a healthy watershed connected to a vibrant community by working towards the following objectives:
- River Health: 25% reduction in bacteria in the San Lorenzo River by 12/31/2018 (compared to 12/31/2014 baseline).
- River Revelers: 50% increase in “river revelers” (hikers, bikers, picnickers, lovers, paddlers) by 12/31/2016 (compared to 12/31/2014 baseline).
- River Talk: 50% increase in positive press mentions about the river by 12/31/2015 (based on 12/31/2014 baseline).